Hobby markets / DIY
Bauhaus is one of our biggest clients in the Czech Republic as well as in Europe. They sell our self-irrigated pots with Smart System technology. These pots are seasonal goods and approximately 80% of them is sold in a short time interval of three weeks around Easter. Our self-irrigation technology is different from the competition, so we are preparing special POS displays and mixed pallets with topsters for better communication with the customers.
POS displays with topsters can be located in busy spots, they do not require shelves and they are easy to handle. Graphic topster informs the customers about the properties of Smart System and increases their knowledge about the technology.
During weekends we carry out presentations for our customers. Our employees present the products and show the customers all of their benefits, so we are even closer to the customers and we get valuable feedback from them, which we analyse and evaluate during the development of new products and presentations.
This way we increase the sales turnovers by one square meter during key days of the season and at the same time we make sure that our customers are satisfied and informed. The results of research show that 70% customers considers it important that the handles of pots be located near the pots and not in the section of “accessories,” where they had been until recently. We managed to optimize the location of our products in Bauhahs so that we fulfil the wishes of our customers.